Top 3 Marketing Analytics Certifications in India


RANK INSTITUTES FEES DURATION DETAILS
1 Google Analytics Exam Course by Google Analytics Academy INR Days Google Analytics Exam Course by Google Analytics Academy is most helpful for those who want to under...
2 Henry Harvin Education INR 12,500 4 Days Henry Harvin Education offers some of the best courses in Marketing Analytics. They have a Certified...
3 Indian School of Business INR 1,50,000 6 Months Indian School of Business offers Certificate Program in Business Analytics which is a combination of...

Google Analytics Exam Course by Google Analytics Academy


Rank : 1

Duration : Days

Fees : INR

Details:

Google Analytics Exam Course by Google Analytics Academy is most helpful for those who want to understand how marketing can become a revenue engine for a business. Its forms, and understanding of some of the most well-renowned tools used in the market today. The certification is a demonstration of proficiency in analyzing data from various campaigns, analyzing visitor’s activities etc.

They have 5 certifications which are all free, also there is no restriction on the number of attempts. One needs to obtain 80% marks (or above) to get Google Analytics Certification which is valid for 1 Year. The answers are multiple choices based and eligibility to appear for these examinations is to clear Google fundamentals exam first so as to have an understanding of the Google Platform.

Google being the largest player in the digital space, certificates issued by them mean a lot and can add value to the CV.

Course schedule includes
- Digital Analytics Fundamentals
- Google Analytics Platform Principles
- E-commerce Analytics
- Mobile App Analytics Fundamentals
- Coding


Henry Harvin Education


Rank : 2

Duration : 4 Days

Fees : INR 12,500

Details:

Henry Harvin Education offers some of the best courses in Marketing Analytics. They have a Certified Market Analytics Course that are devised by some of the leading industry experts. Their 4-days / 32-hours Classroom Training and Certification Course for Practitioners is conducted thru various tech aided methods and the best thing about the courses is that they have a clear focus on identifiable goals and it’s result oriented outcome. The course is followed by a Capstone Project in which students pursue independent research, produce a substantial paper on their understanding of the topic. They have impaneled some of the senior industry experts who lead the curriculum.

They also have an App/Mobile based LMS that can be accessed 24/7 with abundant material on the topic in form of ppt, pdf, videos, articles, important links, data etc.

Their global credential of ‘Certified Marketing Analytics Practitioner’ is widely recognized in the industry.

Course topics covered are
- Data management and Data tools like MS Excel, R, SAS &
- Google Analytics, Data visualisation, Dashboard presentation and building business narratives
- R Programming and multicollinearity
- Regression models and forecasts
- Business market research
- Problem formulation, experiment design and Model performance check


Indian School of Business


Rank : 3

Duration : 6 Months

Fees : INR 1,50,000

Details:

Indian School of Business offers Certificate Program in Business Analytics which is a combination of classroom and technology aided learning platform. Every alternate month, participants have to attend a 6-day classroom training for a span of 12 months. Total contact hour for each month is 56 hours.

It’s a rigorous program that comprises of full days of teaching and in the evenings guest lectures, projects, and group work is taken up during the campus visits of the participants.

Course details include

Big Data Management
Data Collection / Data Visualization
Statistical Analysis 1
Forecasting Analytics
Machine Learning
Retail and pricing analytics
Software tools like –
R, MySQL, Python, Stata, @Risk, Simio, Tableau, XLMiner, NodeXL MeXL, Hadoop (AWS)

Data Structures and Algorithms Using Python
Probability and Statistics using R
RDBMS System
Followed by a capstone project
No doubt these certifications are widely recognized in the market and hold value. After these certifications, we hope there will be lots of lucrative avenues available in the market.